THE GOALS AND INITIATIVES IN THE STEWARDSHIP PLAN cont.

2) Consumer Awareness

The high percentage of program awareness indicates that past marketing and advertising initiatives have reached the targeted group. Regular consumer research studies on a province-wide basis assist in developing initiatives designed to encourage specific groups to recycle beverage containers.

Goal: Maintain high public awareness of the Return-It programs and target those who could be encouraged to change their behavior in favor of recycling beverage containers.

Support Initiatives:

2A) Pilot Multi-family Building Program

High-density urban dwellings have space and convenience limitations which make the disposal of containers in the garbage a more appealing option.

Goal: Make it more convenient for residents in multi-family buildings to recycle beverage containers.

Support Initiatives: